Writing questions for your quiz can be hard, and no one likes the blank page. With this strategy, you'll get 80% of the way there and can edit and iterate for your final draft.
Impact of this strategy:
- Faster quiz implementation
- Get quiz live and collecting data
- Impress your boss and colleagues 👀
What you need:
- Know your value prop
- Know your goals for your quiz
- Run the following prompt thru ChatGPT (or your favorite AI tool)
The GPT Prompt:
I run an online store, [URL], that sells [detailed description of product line] in [location, usually country, can use "globally" if applicable]. Our online conversion rate is [conversion rate] and our business [big problem the business faces/what stops customers from buying]. I would like to build an online product recommendation quiz that helps us [goal, ideally related to conversion rate], and [secondary goal, like customer insights]. I'd also like to use this quiz as a way to gather contact information, such as email address and phone number, from the quiz user. What questions should I ask in my quiz to recommend the right products, achieve [goal #1], and also [goal #2]?
Example:
Input:
I run an online store, www.rattandirect.co.uk, that sells high-end patio furniture in the United Kingdom. Our online conversion rate is below 2% and our business has a high degree of seasonality with outdoors time in the United Kingdom being very limited due to the weather. I would like to build an online product recommendation quiz that helps us to lift our conversion rate, and better understand each website visitor that comes to our website. I'd also like to use this quiz as a way to gather contact information, such as email address and phone number, from the quiz user. What questions should I ask in my quiz to recommend the right products, increase conversion rate, and better understand my website visitors?
ChatGPT Output:
1. Welcome and Introduction
Welcome Message: Start with a friendly welcome that briefly explains the purpose of the quiz and how it will help them find the perfect patio furniture.
Example: "Welcome! Ready to find your perfect patio furniture? Our quick quiz will help us recommend options tailored to your needs. Plus, get exclusive offers by signing up with your email!"
2. Basic Preferences and Needs
Q1: What is the primary purpose of your patio furniture?
Options: Dining, Lounging, Entertaining, Relaxing, Other (Please Specify)
Q2: How many people do you usually host on your patio?
Options: Just Myself, 2-4, 5-8, 9 or More
Q3: Do you have a preferred style for your patio furniture?
Options: Modern, Classic, Rustic, Minimalist, Coastal, Other (Please Specify)
3. Space and Layout
Q4: What is the size of your patio area?
Options: Small (up to 100 sq ft), Medium (100-300 sq ft), Large (300+ sq ft)
Q5: What type of patio do you have?
Options: Balcony, Deck, Garden, Poolside, Rooftop, Other (Please Specify)
4. Material Preferences
Q6: What type of material do you prefer for your patio furniture?
Options: Rattan, Wood, Metal, Wicker, Plastic, Other (Please Specify)
Q7: How important is weather resistance to you?
Options: Very Important, Somewhat Important, Not Important
5. Aesthetic and Functionality
Q8: Do you prefer furniture with specific features?
Options: Adjustable Seating, Storage, Built-in Tables, Recliners, Cushions, Other (Please Specify)
Q9: What color scheme are you aiming for?
Options: Neutral Tones, Bold Colors, Earthy Hues, Coastal Blues, Custom (Please Specify)
6. Budget and Timeline
Q10: What is your budget range for patio furniture?
Options: Under £500, £500-£1000, £1000-£2000, Over £2000
Q11: When do you plan to purchase your new patio furniture?
Options: Immediately, Within 1-3 Months, Within 6 Months, Not Sure Yet
7. Contact Information
Q12: To receive personalized recommendations and exclusive offers, please enter your email address.
Email Field
8. Optional Feedback and Additional Information
Q13: Is there anything else we should know to help you find the perfect patio furniture?
Open Text Field