Owned Identification aka The Digioh ID Grid

What is Owned Identification?

The short answer is that Owned Identification (ID Grid) is how Digioh progressively builds a profile for your customers without relying on cookies and sidestepping Apple's Intelligent Tracking Prevention, which deletes cookies after 24 hours.

Most people are browsing on Safari or Chrome. And Safari (the pre-installed browser on iOS devices) accounts for more than half of all of most site visitors. Most browser type activity looks like this:

The catch? Your Klaviyo cookie is killed by Safari after 24 hours.

So someone who is on your email list shows up on your site, adds something to their cart, the cookie is sent to Klaviyo and you send an abandon cart email, right?

Well if that customer doesn't complete that checkout in that 24 hour window, Klaviyo will forget you (not their fault, this is on Safari).

Enter Digioh's Owned Identification/ID Grid! Digioh establishes a Klaviyo ID when we capture email/phone. Digioh recovers the Klaviyo ID after it's killed by Safari. Digioh then adopts the Klaviyo ID to power your targeting and personalization.

So Digioh now owns that identity and shares it over to Klaviyo, despite Safari's attempts to kill it. Digioh keeps giving that ID back to Klaviyo so you can keep targeting that customer on your site, in your emails, etc.

Like this:

But so what? Digioh recovers IDs but you already sent that abandon cart email, right? So who cares? Well that's great for the percentage of customers who return from your abandon cart emails. But imagine the campaigns you can build for actions after that 24 hour period.